Hotel Destination Guides: The Best Content for Your Boutique Hotel

Marketing a boutique hotel can feel challenging. On one hand, you know you need to show up online consistently to attract the right clients. On the other, it can be hard to figure out what type of content you need to be posting — especially on blogs. 

A lot of independent inns and small-scale hotels focus on writing articles about the amenities their property features and the experience guests can have when they’re onsite. That’s important, to an extent. 

However, there’s one type of content most every boutique hotel can benefit from adding to their blog: destination guides. 

Destination Guides for Hotels

Here’s an uncomfortable truth about hotel marketing: You might have an incredible property with the best amenities. However, most travelers will not book a trip simply because they want to stay at your hotel. 

Instead, travelers are much more likely to book a getaway because they want to experience the destination. 

Staying at your hotel (or any hotel in the area, for that matter) is a necessity because they need somewhere to stay while exploring the area. 

Guests are actively searching for the best things to do in a specific city or town, and having destination guides for hotels on your website can position you as an authority in the industry when they search for what to do in your area. 

Benefits of Having a Hotel Destination Guide on Your Site

Here are some benefits of having a hotel destination guide on your blog. 

• Establish Local Authority – To be seen online, your hotel needs to be an expert in the area where it’s located. By regularly publishing online, you can show prospective guests you understand the area and why they might be visiting. 
• Better Guest Experience – If you’re located in a beach town, guests want to know how close you are to the ocean. If you’re situated near a popular attraction, visitors want to know how to get there from your hotel. Having this readily available on your website eliminates major pain points for your guests. 
• Grow SEO Visibility – According to Semrush, having content on your website can drastically increase SEO (search engine optimization). If you want your business to appear in potential customers’ search results, you need to be publishing regularly online. And if you aren’t sure how to get started, I can help. 
• Market Partnerships – You know how important partnerships and referrals are in the travel industry. When you mention nearby attractions, restaurants and activities on your hotel destination guide, you can link to strategic partners. If you generate enough referrals for a partner business, you might even be able to earn commission in the future. 

Conclusion

Before guests even consider staying at your hotel, they’re first researching what cities, towns and countries they want to visit. In order to appear in these early-stage searches, having destination guides for hotels on your website is critical. 

But you don’t have to write yours alone. I’m a travel & hospitality content marketing writer, I specialize in content marketing and SEO copywriting for boutique hotels and independent inns. If you need help creating discoverable destination guides for your website, let’s connect.