You’ve already done the hard part — you’ve established a historic hotel with irresistible charm, incredible amenities and excellent service. But without a comprehensive marketing strategy, nobody will know you even exist. I’m India, a travel content marketer and copywriter with nearly 10 years of experience in the digital marketing world, and I specialize in…
Digital marketing for boutique hotels doesn’t have to be complicated, but it does have to be intentional. As an independent hotelier or innkeeper, you’re competing against larger operations with bigger budgets to compete for business from a limited number of guests. So your positioning is everything. The best marketing for boutique hotels focuses not only…
I’ve been in the travel writing industry for nearly 10 years, but I’ve been a huge fan of historic hotels and inns for much longer than that. As a former history teacher with a degree in anthropology, I love being able to stay in historic properties while learning about the local area. With all my…
Like many things in life, knowing how to create a website for your business for free can feel like a catch-22. You want to start an online business so you can make money. However, most of the advice you’ll find online tells you you’ll need to spend a couple hundred dollars to get your own…