Travel Copywriters: What We Are + Why You Need One

As a travel company, you already know your USP. Maybe it’s a gorgeous hotel in one of the world’s most luxurious destinations, a sustainable tour granting travelers unparalleled access to cultures around the globe, or an eco-friendly adventure for courageous vacationers. 

It doesn’t matter what you’re selling — if your digital marketing strategy isn’t on point, your dream client won’t be able to find your website. And if they can’t find your website, there’s almost no chance they’ll be able to buy from you. 

Sound familiar? 

As a travel copywriter, it’s my job to help tourism companies and travel brands solve these types of problems before they can affect your business. 

Read on to learn what travel copywriters do and how I can help you grow your business by getting your tourism content in front of as many eyes as possible.

As a travel copywriter, my job is to connect your brand with your audience. You have something you need to sell, and there’s a whole world of potential buyers out there. 

Specifically, when you hire me as a travel copywriting and travel content creation expert, I: 

• Help you identify your target audience + buyer persona. That way, I understand the type of content your brand needs to reach more prospective clients. 
• Establish an SEO strategy. SEO (search engine optimization) helps you website rank for the keywords your dream customer is searching for.
• Write persuasive content. The whole point of travel copywriting is to persuade your audience to buy from you. My content + your website = more sales for your business.

If you have a digital presence, you need travel copywriting experts to help you craft the right message that’ll resonate with your dream client. In general, content marketing for tourism brands needs to focus on: 

• Storytelling. Your web copy needs to convince readers to book your tour or stay at your hotel instead of a competitor. How does that happen? By selling your audience an irresistible story about how great their vacation will be if they travel with you. 
• Discoverability. If you want to connect with customers who have never heard of your brand before, you need to focus on incorporating tourism SEO principles into your site. SEO travel copywriters like me know how to choose the best keywords to promote your brand to the right audience. 
• Trustworthiness. There are thousands of tourism brands in the world today. When done right, your tourism content helps you build a relationship with your dream client in a way that makes them want to book with you.

Working with an expert travel copywriter can help you achieve these results for your brand.

Travel copywriters can write a variety of content for your site. Here are some of the most popular forms: 

1. Destination Guides: Travel guide writing is one of my favorite types of content to create! These pieces fuel travelers’ wanderlust and grow their desire to visit different destinations around the world. 
2. Hotel and Accommodation Descriptions: If you own a hotel or Airbnb, you know how important it is to make your accommodation sound irresistible. Travel copywriters can make that happen. 
3. Blogs Posts: Having strong SEO-focused tourism blog content helps audiences find you online. Posting regularly also helps grow your online authority and brand, which makes it easier for customers to trust you with their money. 
4. Email Content: Once you’ve made a genuine connection with a reader, they’ll likely want to sign up for your email list or newsletter. Some copywriters specialize in writing this type of content to help you nurture your relationship with leads via email marketing. 
5. Social Media Copy: Whether you post on Instagram and YouTube or Facebook and Pinterest, you need social media content to share with your followers. Copywriters who focus on travel social media copy can create the captions and posts you see across these platforms. 

As a content marketing specialist, I specialize in creating 1, 2 and 3. If you need a travel copywriter to help you with these services, let’s connect.

As I mentioned above, building trust with your target audience is critical if you want to grow your brand awareness and client base. 

One of the ways you can do this is by maintaining a consistent tone throughout your web copy and social content. That way, your audience knows what to expect from you on any platform. 

If your tourism branding is off, you run the risk of having a disconnect with your readers — which could negatively impact your business. 

Even though it’s important, having a predictable brand voice for your tourism company can be difficult to maintain by yourself. However, travel copywriters are trained experts who can deliver clear messages that are in line with your business’ tone and voice. 

Before I even start crafting copywriting for travel brands, I make sure I have a thorough understanding of your company and marketing goals. That way, I create content that is in line with your brand vision and identity so your customers know what to expect from your business.

We touched on this in previous sections, but SEO for tourism websites is incredibly important if you want to grow your business. Without having a definitive SEO strategy, it’s very difficult for potential audience members to find your content and interact with your brand. 

Copywriters who are well-versed in SEO know how to incorporate travel SEO strategies into your content. Having a strong SEO strategy makes your website more discoverable for search engines — and your dream clients. 

Not only can I create optimized blog posts, I also specialize in conducting keyword research, craft compelling meta titles and descriptions and implementing on-page SEO best-practices into my content. As a result, the content has a better chance of ranking on SERPs (search engine results pages). 

When you design your website with SEO in mind, it’s easier to connect with an audience that’s more likely to buy from you.

When it comes to hiring a travel copywriter for your brand, you’ll want to look at each candidate’s: 

• Portfolio. 
• Experience. 
• Professionalism. 

Usually, you can find this information on their website or LinkedIn profile. In general, you want to work with travel copywriters who have experience working in your industry.

For most tourism businesses, hiring a travel copywriter is a good decision. Expert copywriters can make it easier for clients to find you online, help you build your brand authority and make more sales. 

If you’re ready to grow your customer base and increase your revenue, I can help. Check out the copywriter service packages I offer, or contact me to discuss your specific business needs.